Every employer knows it's a jungle out there - a hiring jungle that is. Finding and retaining top-notch employees has become a major factor in keeping a company competitive. But as many employers soon discover, in the employee retention war, salary is not the only factor.
David Sirota, co-author of "The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want," made the following comments during a May 2005 interview with Knowledge @ Wharton:
"We find there are three basic goals of people at work. First, to be treated fairly. We call that equity. Employees want to know they are getting fair pay, which is normally defined as competitive pay. They want benefits and job security. These days, employees especially need medical benefits, so those have become significant."
However, in spite of the fact that health benefits have become a top priority for employees, the number of small businesses offering employee health care plans has actually declined. In a 2005 study co ...
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